I’ve just finished my one full day at PCCCA and I am struck how there is no substitute for meeting with and actually talking to people. Writing that out it sounds just painfully obvious. Working from home, and mostly without face to face client contact, I really value this time that I am able to take and connect with people.
I think we are tempted to look at marketing and communications as that work that we do in front of a computer, casting our words and pictures out into the world to attract people to our cause. In the simplest terms marketing is a matter of being in relationships with your markets, with the people you serve. The things that you cast out into the world need to work in service of those relationships or you are just adding to the noise.